Welcome to Paia, the heart of Maui’s North Shore!
Paia is a reflection of its history as a booming sugar cane plantation town with its old plantation style wooden buildings still intact. This quaint little beach town has an array of fine specialty shops, boutiques, surf shops, antique stores, bakeries, and even an old fashioned tattoo parlor. Award wining restaurants offer casual and full service dining with local and international culinary delights.
Paia is riding the BIG WAVES into 2012
January’s Fourth Friday celebrates Paia’s love of the epic waves that crash into our shores every winter. The world’s best watermen flock to our town to catch the perfect wave. You should come out to see why Paia is the best surf town on Maui.

Charley’s is hosting a great show starting at 8. Check out their listing to see talent hitting Paia Town. There’s lots going on! Visit each merchant for great deals and a great time. Your options include, but are not limited to:
Art Galleries
- Maui Crafts Guild – 69 Hana Hwy (579-9697) Whimsical gourd artist, Jennifer Throne, will be the featured artist at the Maui Crafts Guild from January 27 until February 23, 2012. You can meet the artist during her opening reception from 6:30 to 9 PM on Friday, January 27. Refreshments and live music will be part of the festivities at the store in conjunction with Paia Town’s Fourth Friday celebration.
- Maui Hands – 84 Hana Hwy (579-9245) For 4th Friday we will feature artist Linda Whittemore demonstrating her work of viscosity oil painting. We will also feature a large collection of wave artwork in different mediums.
Refreshments will be served - Turnbull Fine Art – 137 Hana Hwy (579-9385) will be having Ed Lane as our featured artist that night. Ed’s Fun bright colors of Maui represent our Paia town.
Beauty Services
- Thee Salon -109 Baldwin Ave (579-6333) offering “A New Do for a New You”, call for details.
Boutiques
- Biasa Rose -104 Hana Hwy (579-8602) Come by for great deals and a great party.
- Lotus Heart – Lotus Heart Gifts in the Paia Courtyard is offering 15% storewide discount and FREE Om pants with $100 or more purchase for January. Yummy vegan ice cream!
- Maui Girl – 12 Baldwin Ave (579-9266) 10% off from 6-9
- Puka Puka – 43 Hana Hwy (579-3080) Puka Puka is screening “Trade Wind”, a windsurfing movie filmed at Ho’okipa in 1982 by Jack McCoy. Time TBA
- Tamara Catz Boutique – 83 Hana Hwy (579-9184) Jewelry trunk show with Kyote designs and live music by Andonimus Maximus.
- Wings Hawaii – 71 Baldwin Ave (579-3110) Becky Dosh of Wings will be painting a surfboard throughout the night. Come get a great deal on their “Honi Honi” line of bikinis, and meet the surfers that wear them.
Grocery/Wine Stores
- Mana Foods – 49 Baldwin Ave (579-8078) January 27th: North Shore’s very own Maui Preserved will sample their delicious handcrafted and island grown foods inside Mana Foods (49 Baldwin Avenue, Paia) at the bamboo Tiki demo bar.
Home Furnishings
- Indigo – 149 Hana Hwy (579-9199) Come warm up for DJ VADIM Tropi-Step Tour 2012 starting across the street at Charley’s at 8.
- Pearl – 285 Hana Hwy (579-8899) Pearl will be clearing out select bedding, pillows and more to make room for new Spring merchandise. Savings up to 40%!! Refreshments, lite pupus and savings galore! Open until 8pm
Restaurants
- Charley’s – 142 Hana Hwy (579-9453) Maui B-boys and girls, vinyl addicts, and electro-lovers unite! UK electronic music pioneer, DJ Vadim, is setting up camp in Charlies Paia on January 27th (Fourth Friday) for your booty-shaking pleasure. DJ Vadim’s Hawaii Tropi-step 2012 Tour comes to Paia, direct from Honolulu, featuring live vocals from fresh talent Karen Be, discovered by Vadim last year on the streets of undergrowth of East London. Warm up comes from neo-locals Helmet Conspiracy (London, Paris, Haiku), and island-favourites DJ Trip and DJ Nadi serving a tropical blend of global dance floor fillers. One of the founding fathers of the ‘trip-hop’ sound in the 1990s along with collaborators DJ Krush (Japan) and DJ Cam (France), Russian ex-pat DJ Vadim has earned his reputation as one of the hardest working men in entertainment over the past two decades. With more than 2,500 career shows and a list of production and remix clients including Stevie Wonder, Al Green, Prince, Talib Kweili, The Roots, Public Enemy, Ghost face killah, Method Man, Redman, Kraftwerk, and Fat Freddys Drop, Vadim is guaranteed to blow the doors off Charlies’ legendary saloon. Come out and support this night of international organically grown dopeness! Starts at 8PM. Tickets – $15 on the door – advance @ www.charliesmaui.com and 808 579 8085
- Café Mambo – 30 Baldwin Ave (579-8021) Surf Movies screened throughout the evening.
Surf Shops
- Sailboards Maui – 22 Baldwin Ave (579-8431) 20% off boardshorts, swimsuits, rashguards, and towels.
Small town atmosphere with an international touch
The array of locally owned island shops and dining establishments offer warm hospitality and friendly service, with an atmosphere unlike any other town on the island. While not exactly off the beaten path, Paia offers a different feel from the hotel bordered Lahaina and condo bordered Kihei. In our small country town, people seem oblivious to the fact that bustling Lahaina and Kihei towns share the same island, providing a quiet slow paced lifestyle and attitude which visitors appreciate.
Paia: a shopper’s paradise
Our 39 unique shops make Paia a paradise for shoppers who are looking for the unusual, exotic or unique to take home. Our visitor enter a world of wonderful, unfamiliar merchandise that is often unavailable elsewhere on Maui or on the mainland. Because Hawaii is a mix of many cultures, there is a wide variety of ethnic crafts, art, clothing, jewelry and antiques that will add to any shopping adventure. Even the surf shops carry small fun gift items to take home.
Some of Maui’s best restaurants
With 14 restaurants, our visitors are offered an array of choices including bakeries, coffee shops, delis, Pacific Rim, Continental, Mexican, Crepes, Indian Curries, Mediterranean and Vegetarian cuisine. Whether it’s a light snack, shaved ice, beverages or a full meal, Paia eateries offer menus to satisfy most every taste.
Beautiful white sand beaches
Baldwin Beach Park has one of the most beautiful white sand beaches on Maui and offers full facilities. On weekdays, it is almost always uncrowded. A quick stop at Baldwin allows a perfect photo opportunity for our visitors.
Ho’okipa Beach Park – the world’s best windsurfing
Only minutes away is Hookipa Beach Park, windsurfing capital of the world. In winter, monster surf rolls into the North Shore, with wave after wave and winds rolling in, making Hookipa a world class windsurf and kite surfing destination. Several professional competitions are held each year at Hookipa which attracts competitors from all over the world. Wave jumping and aerial flips are not unusual to see. The spectacle of it is awesome.
In the summer the fabled beach looks like a lake with very small waves. However, the sunsets are always sensational.
Come to Paia to experience the real Maui!
Scenic Paia offers just about everything a traveler seeks: quaint shops, beaches, terrific dining for all tastes, surfing and windsurfing. Away from the crowds of Lahaina and Kihei, give your guests the opportunity to discover the other Maui: the town of Paia on the beautiful north shore.
















































